PAW&CO. — Brand Identity for a Pet Supplies Store
Tags
- Brand Design
Stack
- Brand Identity
- Logo Design
- Illustration
- Visual Identity
- Signage
- Packaging
(Info)A premium pet supplies store for dogs and cats, selling food, toys, beds, collars, grooming and travel gear in a calm, home-like shop. The brand had to feel warm and trustworthy to owners, and simple enough to sit on everything from a shop sign to a bowl.
Process
Built the identity around one drawing: a dog and a cat leaning into each other, drawn in a single rounded line — the bond between pets and the people who care for them. A friendly rounded wordmark completes the logo, and the same line style grows into an illustration family of dogs, cats, rabbits and the things they love. The system was then carried across the shop front and signage, membership cards, paper bags, tote bags, keyrings, tees and own-label products, and into the online shop design: a warm, photo-led homepage with product categories, featured products, the membership programme and a community feed, all in a soft neutral palette that lets the pets take centre stage.
