Tellu Hima — Brand Identity for a Tibetan Incense House
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Tags
- Brand Design
- Web Development
- E-commerce
Stack
- Brand Identity
- Logo Design
- Typography
- Colour System
- Packaging
- Stationery
- Signage
- Social Media
- E-commerce Website
(Info)A heritage brand of high-end Tibetan incense. Its botanicals are wild-harvested in the Himalayas above 3,000 metres and every stick is made by hand through 18 stages, following monastic recipes passed down for centuries — pure, chemical-free incense for meditation, yoga and quiet spaces.
Process
Built the identity around a single gesture: a curl of incense smoke, drawn as a calligraphic mark that reads as both smoke and the brand's initial. Paired it with Cormorant Garamond for a quiet, scriptural voice and a palette taken from the craft itself — smoked wood, ash grey, raw paper and ink. From there the system was carried across reverse and accent logo lock-ups, a repeating smoke pattern, stationery, paper-tube packaging, signage, social templates and the brand's online shop, so every touchpoint feels as calm and handmade as the incense.
